Design across the 33-state footprint
- Enabled the national rollout of an internal booking tool by removing operational bottlenecks and aligning cross-functional priorities. $500K annual savings; $15–25M in unlocked revenue capacity.
- Modeled a 9–11× ROI from the current design team, plus a scoped 40–100× upside through targeted hires — used by the new CTO for resource planning.
- Led strategy and design for a patient–provider routing system; turned an ambiguous funnel into a measurable framework for conversion, capacity, and intent.
- Influenced leadership to treat design as a revenue lever, not a cost center.